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Wedding Business Coaches https://weddingbusinesscoaches.co.uk Business Coaching for Wedding Suppliers looking to grow Wed, 27 May 2020 10:58:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://weddingbusinesscoaches.co.uk/wp-content/uploads/2020/03/cropped-Logo-for-Menu-32x32.png Wedding Business Coaches https://weddingbusinesscoaches.co.uk 32 32 172987690 Why it’s time to stop offering discounts in your Wedding Business https://weddingbusinesscoaches.co.uk/why-its-time-to-stop-offering-discounts-in-your-wedding-business Thu, 20 Aug 2020 11:05:41 +0000 https://weddingbusinesscoaches.co.uk/?p=754 The post Why it’s time to stop offering discounts in your Wedding Business appeared first on Wedding Business Coaches.

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Why now is the time to ditch the idea of offering discounts in your wedding business.

Business is slow.

You’re looking at the diary and there are still some key dates in the summer which still really need filling.

You thoughtfully twirl a pen between your fingers whilst you ponder what to do.

Time passes…..

EUREKA!

The idea hits you like a bolt of lightning!

“I know” You exclaim, “I’ll offer 15% off all bookings made within this month”

You then, for some strange reason, explain your logic for doing this out loud

“The 15% off will tempt them in and the fact they have to do it this month means they’ll get on with it and book me!”

You post it on your Instagram, your Facebook and all of the Facebook wedding groups you’re a member of and wait for the money to roll in.

The month passes, no-one books, what went wrong?

How on earth are you not a millionaire yet?

It’s time for me to tell you it’s time to stop offering discounts on your wedding services.

The discount fallacy

It might seem strange to hear but the price isn’t the number one reason that couples don’t book your business.

And this is very unlike me but I’m not going to back up what I’m with facts and statistics.

The main reason that people don’t book your business is because they’ve never heard of you, allow me to explain using the above offer.

Let’s look quickly at the brainwave that was hypothetically applied at the start.
The reason I used this as an example is that I see this type of offer plastered all over Facebook wedding groups all of the time with little or no interaction on them whatsoever.

Even if you have a thousand followers on Facebook and Instagram your offer will be unlikely to have even been seen by 500 people.

In the Facebook wedding groups, it all just gets lost with all the other similar posts so lets very generously say that another 200 people see your offer.

Giving us 700 people who have seen your offer.

In order for any of these people to book you, they have to…..

…be engaged

…want your type of service at their wedding

…be in a position where they’re able to make a booking (for example can’t book you if they haven’t booked the venue)

…feel like you’re the best person to provide that service.

Once you’ve passed those 700 people through all of those filters is it any real surprise that it didn’t result in a single booking?

Even if you had offered a 99% discount it is unlikely to have resulted in any bookings.

The money was never the problem.

Raising awareness

We’ve spoken on the podcast and within our courses about our opinions on not offering discounts but instead giving couples free extras when they book so I’m not looking to dive into that here.

What really needs to be spoken about is the elephant in the room.

If you’re not getting enough work then, as I hinted at above, the problem is because not enough people know that your business exists.

This is a longer-term approach and helps to establish yourself as a company as well as allowing you to build up a connection and a relationship with potential future clients.

“But, how do I do this?”

Well, it’s a case of getting your business out there into the world with an actual marketing plan.

The word “marketing” gets thrown around a lot but, to me at least, marketing means connecting your business with your ideal clients.

For my own wedding business, this has always been blogging.

When you’ve attended hundreds of weddings and have learnt something from each then you’ve got a wealth of expertise to share with the world.

Putting this information out there and written with your target audience in mind is an excellent way to let people know you exist, position yourself as an expert and to start building a relationship with them.

Depending on your brand/company it might be that you make your Facebook page the go-to place for hilarious wedding memes.

Or if you’re a make-up artist mayve a series of product reviews and tips on how to do make-up on a daily basis is the way in which you form a connection.

Connection and Expertise

As we’ve mentioned a million times it all has to start with you knowing who your ideal client is.
Once you know that then think about how you’d like that client to view your business.

Create content that is going to make your client view your business in that way.

And here’s the next step.

Actually pay for that content to be connected with those people.

Facebook Advertising is a ridiculously powerful tool in achieving this but there are lots of other options out there (this isn’t a blog on how to advertise though.)

In a world where business is getting more competitive, it tends to be the case the people are disheartened and end up getting lazy.

If you’re throwing out discount booking offers to try and grow your business then you’ve fallen into that category.

People buy from companies/people that they know, like and trust.

A random ill-conceived offer is never going to tick any of those boxes.

A well thought out and planned approach to marketing which elevates your business to that of an expert whilst simultaneously creating awareness and connecting you with your ideal clients is the one.

That’s a winning plan no matter what part of the wedding industry you’re in.

If you’re finding this whole concept crazy and can’t think how you’d apply it to yourself or perhaps you’re just seeking a nudge in the right direction then a call with Wedding Business Coaches could be exactly what you’re looking for.

Click below to book in a completely free 15-minute coaching call with us to discuss any of your business needs.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post Why it’s time to stop offering discounts in your Wedding Business appeared first on Wedding Business Coaches.

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The secret competitors to your wedding business that you’ve not even considered https://weddingbusinesscoaches.co.uk/wedding-business-secret-competitors Thu, 06 Aug 2020 09:12:00 +0000 https://weddingbusinesscoaches.co.uk/?p=580 The post The secret competitors to your wedding business that you’ve not even considered appeared first on Wedding Business Coaches.

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The secret competitors to your wedding business that you’ve not even considered

Unless your wedding business thrives by being the only company in existence that can supply Morgan Freeman to marry you then you have competition.

I’ve now already distracted myself by hearing wedding vows in my head read aloud by Morgan Freeman, seriously how cool would that be?

Wow, 24 words before I distracted myself.

Anyway…..what was I saying?

Competition, right.

The instant thought when it comes to your competition for weddings is that it is the companies that do exactly what you do who you need to be concerned about.

Now whilst it would be silly for me to suggest otherwise there are also thousands of companies out there who are your “rivals” who you are very unlikely to have considered.

Secret competition

Don’t worry, I’m not talking about covert underground florists who are going to jump out and steal your business.

I’m talking about businesses that you’re well aware that you’re not considering as competition, let’s look at a wedding budget.

A couple will, if they’re sensible, set themselves out a budget for their wedding.

Once that’s decided they will begin to portion that out into the different things which need to be bought/booked for their big day.

Not rocket science so far, right?

Now let’s say that they put aside £500 of their budget for the cake, it’s clear and obvious that only cake makers make cakes so you’ve only got cake makers to worry about for competition, right?

Wrong.

Let’s say for example, that they’ve budgeted £1,000 for the dress.

They go to a bridal shop and fall in love with a dress which is £1,200, through their best bartering possible they manage to squeeze the shop down to £1,100.

But that’s £100 over budget and that £100 has to be skimmed off from somewhere and before you know it the cake budget is only £400.

So whilst it sounds like madness at first mention that a cake maker and bridal shop could be competitors I hope this brief and simple example will help you to realise that any company who is competing for part of a wedding budget is a “competitor”.

This doesn’t mean that you should start building defences and start slagging off other suppliers, quite the opposite in fact, but it does mean that if you’re only viewing your direct competitors as competitors then you’re possibly being a little naive.

Extras

On a similar and slightly more obvious vein, there are other competitors which may have gone under your radar.

Let’s say that a couple have booked all of the things which they consider vital for their day.

Venue, food, photographer, clothing, flowers, rings etc.

They then have £5,000 left over to be spent on the embellishments, fun, the bits the add their own personalities to the wedding day.

Think of everything that that could encompass.

This could be a sweet cart, chocolate fountain, toastmaster, DJ, magician, caricaturist, centrepieces, videographer.

With the greatest of respect to any and all suppliers if you aren’t one of the first things a couple thinks of booking then you are an extra, you are a luxury without which the day will still be absolutely fine in a couple’s mind.

Again although your business might do something completely different to a toastmaster you are both in competition for a slice of that budget.

That’s because no matter how you dress it up your businesses are doing the same thing, you’re attempting to improve a couple’s day.

The method for achieving this might be completely and utterly different but the destination is the same.

Your value: Know it, convey it.

Regardless of whether you’re thinking about dealing with competitors who are nothing like you or exactly like you one of the remedies is the same regardless.

You have to know exactly what your value is to a couple’s wedding day.

If your advertising/marketing as a cake company talks about making them a great cake then you’re doing yourself a disservice.

A cake should be so much more than that, it’s a focal point, it fits in with a theme, often nowadays it’s a way for a couple to stamp their authority on the day.

This shouldn’t be news to anyone.

What does your product/service do for a couple? What does it stop them from having to do? How does it serve their guests? How does it elevate their day? What would their day be like without it?

You should know the answers to all of these questions and many more as well.

Having a true and complete understanding of the value your business brings to a wedding day it’s paramount to success, the key is then being able to explain that to couples in an honest, concise and convincing way.

The better you can do this the more money people will be convinced to pay you and also the less likely they are to be to book a rival or to skim money from “your portion” of the budget.

Connections

The second part of the remedy comes from creating connections with your fellow wedding suppliers.

Yes, your “rivals”.

Well only they’re not really your rivals at all – they are your fellow business professionals, regardless of whether you are in the same line of work or not.

Creating a friendly, productive and fun relationship with other wedding suppliers will only prove to serve your wedding business.

As a professional wedding magician, the number of enquiries that I’m unable to do due to already being booked is ridiculous, I then need people I can trust and recommend to perform in my place.

I’m very clearly going to feel a lot more at home sending people I feel I am friendly and connected with over someone who I’m not.

On a similar note, once a couple has booked me it looks fantastic on my part if I have an array of different wedding suppliers which I can recommend to them, it puts my business in a much better place.

If you are “on someone else’s list” as well it means that they can do the same for you, not only do strong recommendations help your business get work but also any work that you do get has a “cost of acquisition” of £0.

This £0 acquisition cost means that you can, if you like, give discounts to people who are recommended by other suppliers without making any less money than a regular enquiry coming in.

Just another of the many benefits of creating connections with the secret competitors who can actually help you grow.

Looking to grow?

If you’re looking to grow your wedding business or are simply feeling a little stuck then Wedding Business Coaches is here to help you.

Book in a free 15-minute coaching call with Jack and I and we can chat over anything you like and then provide a solution for your problems moving forwards.

Just click below to arrange to chat with us at a convenient time.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post The secret competitors to your wedding business that you’ve not even considered appeared first on Wedding Business Coaches.

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Keep selling even after taking a wedding booking https://weddingbusinesscoaches.co.uk/keep-selling-after-taking-wedding-booking Thu, 23 Jul 2020 09:04:00 +0000 https://weddingbusinesscoaches.co.uk/?p=574 The post Keep selling even after taking a wedding booking appeared first on Wedding Business Coaches.

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Why you need to keep selling yourself and your services long after you’ve been booked by a client

It’s a beautiful moment.

Some businesses even get you to ring a bell to signify that it has happened.

Closing a sale, turning a potential customer into an actual customer and actually having their money in your bank account along with a signed contract to confirm a wedding booking.

The hard work is done, the sale is in the bag and you can just move onto the next one.

But that isn’t quite true.

If that’s how you’re leaving things with someone who has booked you then this is the blog for you.

In today’s offering, I’ll be talking about why you need to continue selling yourself and your business long, long after the booking has been made.

Cars, Sofas and Waiters

If you’re sat there wondering why on earth you’d have to keep selling long after you’ve had the booking then you need to take a step back and look at things from a client’s perspective.

Booking things for a wedding is very unlike anything else that people tend to buy or book in their lives.

Normally people exchange money for something and they either get that thing straight away or have to wait for it to be delivered.
With things like cars and sofas etc, this delivery time can be fairly substantial but normally it isn’t much more than a few weeks.

With wedding bookings, it can be as little as a couple of months or as much as over 2 years between paying a deposit and actually experiencing what they’ve booked.

There’s a very good reason why every single time you go to a restaurant about 5 minutes after you’ve received your food the server will come and ask you if everything is ok.

Firstly, it’s because they want to make sure that everything is ok and as such can correct any issues but secondly, it’s a subconscious thing that they want to ensure that you are still being thought of by the server and thus the company, thirdly it gives you the chance to order something additional to what you already have.

I’m not suggesting that you should be emailing a couple a month after they’ve booked you to check they still want to keep the booking!

After Close Selling

With a potentially very long lead time between the booking and the wedding keeping in contact with the customer and continuing to sell yourself is such a great thing to do for the following reasons.

1. Connection and rapport

By keeping in contact it allows a stronger bond to build between yourself and your client. This building of rapport is such an amazing thing for both of you and will only heighten their satisfaction with the fact they’ve booked you.
It can also build a sense that they will be able to help them with ideas for the weddings or recommend other suppliers.

2. Validation

Sometimes people spend a long hard time thinking about decisions whereas sometimes they will book completely on a whim because they felt excited about an idea at a wedding fair etc.

By keeping in contact with a couple and continuing to send them marketing type material which shows off just how great you are it is only going to serve to validate and confirm this decision with them.
This is particularly important if they did book on the spur of the moment.
Providing this validation of just how great your business is will help to set into stone even further that the idea of booking you was the right one.

3. Becoming less of a luxury

No matter how you want to dress things up a wedding actually only needs two people and someone to do the ceremony (pretty much.)

Everything beyond that is a luxury item as in it is actually superfluous to requirements so whether you’re a dress supplier or a harpist the day can happen with or without your product/service.

Realistically there are going to be an awful lot of things which most couples will categorically need for their day but everything else outside of that is an extra.

In terms of “extras”, you will be fighting with other suppliers for your piece of the budget that they’ve set out for all of their “extras”.

The problem with being in this “extras” category is that you can be seen as dispensable should anything then change with the couple financially.

By continuing to sell yourself after the booking and proving to the couple how much you’ll be doing to improve their wedding day you will be moving away from dispensable and towards necessary.

4. Reduce cancellations

Taking the above 3 points into account.
If you improve your connection, validate their decision and make yourself indispensable then you will be moving away from the chopping block if things need to be tightened.

5. Make more money

Myself and Jack are very strong advocates of having upsells within your business.

These are extras which people can add to their existing package with you.

Selling these extra things which are available alongside convincer and connection building emails gives you a chance to make more money.

Also, if you do have various different packages on offer then if you’ve created a good connection with your couple then approaching them maybe a month before the wedding seeing if they want to upgrade makes a lot of sense.

This is going to have a much higher conversion rate than if you had created no connection with them at all.

Implementation

Now you may be thinking that this is going to be a lot of hard work or hassle but it really doesn’t have to be at all.

Firstly you should be beginning to follow them on your social media channels and hopefully, they’ll return the favour.
Just by throwing the odd comment on one of their couple photos can be a good reminder that you exist.

Outside of this, it can be as simple as sending them an email every month or two, the email should be all about adding in further value for them in some way.
Perhaps it’s a video of your business in action, maybe a link to a blog you’ve written, perhaps you’re sharing a relevant magazine article that you thought they might find helpful.

If you’re not sure how to implement all of this or have any other issues within your business then feel free to book in a 15-minute complimentary coaching call with Jack and I.

We can discuss your business issues and then work out the best next steps forward from there.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post Keep selling even after taking a wedding booking appeared first on Wedding Business Coaches.

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You shouldn’t let your potential customer’s actions bother you https://weddingbusinesscoaches.co.uk/wedding-business-customers-actions-not-bother-you Thu, 09 Jul 2020 08:44:00 +0000 https://weddingbusinesscoaches.co.uk/?p=567 The post You shouldn’t let your potential customer’s actions bother you appeared first on Wedding Business Coaches.

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Why you really shouldn’t let your potential customer’s actions bother you

As if it wasn’t incredibly obvious one of the biggest parts of our job here at Wedding Business Coaches is listening to and then solving people’s business problems.

One of the biggest complaints we see and hear about is the actions or sometimes inactions of potential customers.

The things business’ complain about a lot:

  • People unsubscribing from their mailing list.
  • Potential customers not responding.
  • Prospects unfollowing them on social media.
  • The amount of time it takes people to respond.
  • People complaining about the price.

All of these above things are an absolute non-issue and not something that you should be concerning yourself with in any way, shape or form (except in one instance which we’ll cover right away).

The one instance when you need to be concerned

If :

  • People are unsubscribing in huge numbers
  • No-one is responding to you
  • Your follow numbers are falling off in scores
  • It takes forever for everyone to respond
  • Everyone is complaining about your prices

Then this suggests you’re doing things fundamentally wrong within your business and you need to take a step back and look at what you’re doing.

I feel this is unlikely to be happening to anyone reading this but I mention it for completeness.

The first reason you shouldn’t care

For anyone who has followed anything that I’ve done within my own business at all, you’ll know that I wrote a book called “Blissful Wedding Planning” which is all about how to remain stress-free throughout the wedding planning process.

At the core of this book is the fundamentals of Stoic philosophy, now I don’t want to go particularly deep on all of this but one of the key values is very pertinent here indeed.

Control

One of the core concepts of Stoic philosophy is with regards to control.

Things/situations are either in our control or they are out of our control, there are a few times when we have some control but this “some control” is then split down into the part which we do control and the part which we don’t control still.

What do we control?
We control our own thoughts and our own actions.

That’s it, nothing more, nothing less.

Once you’ve sent out your proposal/quote to the client the ball is in their court, if they decide not to return then there’s nothing you can do about it.

You can send follow-up emails but there’s still no guarantee of anything coming back.

It is not in your control whatsoever.

By why think of things in this way?

To reduce our stress and anxiety.

Whilst it is easier said than done once we realise that a situation is one which we have no control over we must instantly cease to allow it to have any hold over us and our mood.

We have to simply let it go.

You have no more control over someone responding to an email than you have control of the state of whale-hunting in Japan and yet you’ll be worrying about one a lot more than the other.

It takes some practice, for sure, but with repetition, if you can simply remind yourself that there’s absolutely nothing you can do about a situation as soon as it enters your brain then you will be doing yourself a huge favour.
Doing anything else is a disservice.

So the next time someone unsubscribes from a mailing list or unfollows you on Instagram or it takes them a month to respond to an email gently remind yourself that you were never in any control of it anyway.

The second reason that you shouldn’t care

I can’t personally decide whether this reason is more or less important than the first one, perhaps they’re equal, maybe it is up to you to decide.

This second one can be boiled down to the 4 simple words: “They’re not my customer”.

Hopefully, you’ll have a good sense in your wedding business which portion of the wedding market you serve and who your ideal clients are.

I’d strongly advise doing that instantly if you haven’t done so already.
Knowing your ideal client forms the basis of so much of what follows within your business (but we won’t dive into that right now, that’s a story for another day).

If you feel as if the content you’re putting out in your emails and your socials is the correct thing for your market then you’re doing just fine.

If you’re happy with the products/service/packages you offer and their associate prices then you’re doing just fine as well.

This is the important thing.

Feeling as if you know your market/demographic and then serving them, giving them content to engage with/get informed by and providing them with the right services/products.

This puts you in a massive position of strength.

If someone unsubscribes from your mailing list then they can’t have been the right client for you.

The same as if someone unfollows you on Instagram/Facebook.

If the price isn’t right, then it’s them that’s not right for you.

If they don’t respond in a timely manner or perhaps at all then the fault lies with them and the fact is you simply don’t want to work with those type of people anyway.

Jack is very fond of saying that you should be trying to be put off as many people as possible from booking you by making yourself as attractive as you can to the right people.

I’m inclined to agree I coined the phrase “the more people you try to appease the less you will please”.

Know your market and serve them.

No-one else matters to you and your business.

Knowing your market

If you’re not sure who you should be serving or perhaps how you should be serving them then perhaps it’s time that you booked in a free 15-minute coaching call with Jack and myself.

We can talk over the biggest issue you are facing in your business and provide solutions for that.

Simply click the button below and book in at a time to suit you.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post You shouldn’t let your potential customer’s actions bother you appeared first on Wedding Business Coaches.

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Why being able to sell your wedding services will only get you so far https://weddingbusinesscoaches.co.uk/wedding-business-stop-selling-start-closing Thu, 25 Jun 2020 08:33:00 +0000 https://weddingbusinesscoaches.co.uk/?p=561 The post Why being able to sell your wedding services will only get you so far appeared first on Wedding Business Coaches.

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Why being able to sell your wedding services will only get you so far

Regardless of whether you’re a photographer, a stationer, a DJ, a magician or any other wedding supplier the ability to sell is paramount to your success.

In fact, by extension, any business will fail if it can’t sell what it does.

But in this blog, I’m here to tell you that your ability to sell is only going to get you so far in business and in fact if you ‘sell’ too much you’ll actually end up losing work.

It is actually your ability to close which is going to have an even bigger impact on your business’ success.

Selling and Closing

“Aren’t these the same thing?” I hear you ask.

Absolutely not.

Selling is convincing someone that an idea/product/service is something that they should implement/buy/book.

Closing is the art of actually making that person implement/buy/book.

“Isn’t that the same thing?” I hear you say again.

Ooh, you’re a difficult audience today.

Here’s an example that’ll hopefully help explain better.

An example showing that selling and closing are different

Let’s imagine for a moment that you’re a car person.

Your favourite car company releases a new model and it looks stunning, the features of it are incredible, it looks incredibly professional and you can just about afford it on financing if you trade in your current car which is absolutely fine.

What happens next is you stay with your absolutely fine model for the next 3 years until that “new” car isn’t new anymore but it is now more affordable.

You were absolutely sold on the idea of having that new car from the second you knew everything about it AND you could afford it.

BUT you didn’t actually get closed on the sale until 3 years down the line.

It doesn’t matter how or why you aren’t closed it just matters that you aren’t.

Hopefully, it is now a lot clearer why selling and closing are different.

What’s the point in selling then?

You may be sitting there wondering what the point in selling if closing is the thing that actually makes you money.

Your business is not going to succeed if you don’t have money coming in, it literally depends on it, closing gets the money in, however, you can’t close people who haven’t been sold on who you are and what you can do for them.

You will have convinced maybe 10 times as many people to do business with you than actually have given you money.
That would give you a 10% closing rate.

If you hadn’t have done the selling to them in the first place the close rate would be 0%.

Selling awareness scale

Unaware > Problem Aware > Solution Aware > Product Aware

Selling is the vital bridge between that takes people from being completely unaware that you even exist up to the point where you can get money out of people’s pockets.

The selling awareness scale above shows the various different states that a prospect could be in.
Let’s take you through an example of this so you fully understand it, let’s imagine that you’re a wedding band

Unaware – Literally has no idea that your brand exists.

Problem aware – Know that they, for example, need some entertainment for the evening.

Solution aware – They understand that a band is a great way to entertain their evening guests and put their personalities into the evening too.

Product aware – The prospect knows who is in the band, the type of music you play, the different service levels you offer and your price.

If you were trying to get the prospect to book (close them) the client at any of the states other than Solution aware then you simply won’t be able to do it.

That’s why selling is still so important.

Why selling isn’t enough

Once a prospect has been moved via selling through to being product aware and their questions have been answered they are in a place where selling is no longer necessary.

In fact, further trying to sell at this point is a huge mistake, if you’re still trying to convince them it’s a good idea after they already know everything then you’ll actually be taking things backwards.

A quick personal example

At my first wedding fair nearly a decade ago I had a rubbish stand, rubbish marketing stuff, knew nothing about selling or closing but I was very good at performing and talking to people.

I impressed a whole bunch of people with tricks I was doing after I’d done 2-4 tricks I’d then tell them the pricing and they’d take a leaflet.

I would keep showing them trick after trick after trick thinking that “just one more trick and they’ll make a booking” – pretty certain I didn’t even take a single booking that day.

I was still selling to them when they needed closing!

Transitioning

One of the biggest skills when it comes to closing clients, wedding ones or otherwise, is knowing when to make the transition from selling them to closing them.

One of my favourite ways is to simply ask “Is there anything else you’d need to know before you were ready to make a booking?”

This isn’t asking them to make a booking.

It is a transition question which moves people from one to the other.
If they answer yes then you could ask them what else they need to know. If no then you can move into actually closing them.

Other signs that it might be time to close a prospect:

  • Prospect talking about intricate details of how it will actually work at their wedding.
    This shows they are future-pacing themselves into imagining it on their wedding day.
  • Asking about payment details such as deposit amounts, how and when they have to pay.
  • More subtle body language shifts such as posture turning towards you, arms uncrossing and appearing more “open”.
  • Being in great rapport with you.
  • They are getting excited about the idea.
  • Saying things such as “can I book you now please?”

If they are exhibiting any other signs at all like this then you should be moving in for the close.

Some people will literally be waiting for you to ask “would you like to make a booking?”

Depending on your business the close might mean different things at different stages of the process, sometimes it might just be getting contact details (such as at a wedding fair), other times it might be them booking in a consultation with you (if you’re a florist for example) and other times it will literally be them parting with their hard-earned cash for your fantastic service.

Fear of closing

As Wedding business coaches we speak to a lot of businesses and I’d say at most 1 in 20 consider themselves comfortable with the idea of closing a client and completing a sale.

Everyone else seems to have a fear of doing so for a variety of different reasons ranging from “it’s rude to ask for them to book” to “I don’t like talking about money” to “what if they say no”.

Your wedding business isn’t a shop where people walk in, go up to a shelf, pick up your product and take it to the till to pay for it.

Part of your job description, whether you like it or not, is selling and closing.

Losing that fear

Assume that you’re in a position where you feel as if the person you’re speaking to is ready to make a booking.

Now ask yourself the following questions.

  • Is my product/service good?
  • Is it worth the money?
  • Is it suitable for this prospect?
  • Is it going to help them get closer to having their wedding plans complete?
  • Do you understand that it isn’t the end of the world or the end of the sale if they say no?

If you’ve answered yes to all of the above then you are not only doing the right thing by trying to close the sale but equally, it would be rude and a disservice to the customer if you weren’t to try and close them.

Finishing up

Now whilst Jack and I fully understand that closing a sale can seem a little intimidating it really doesn’t have to be – especially if you’ve answered yes to all of those above questions.

How to actually close someone is something that full books have been written on so won’t be diving
into that just here but it is a skill and a learn-able one at that.
If you’d like to learn how to effectively sell, close or have any other issues in your business then Jack
and I would love to have a chat with you.

Click below to book in a free 15-minute consultation call with us.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post Why being able to sell your wedding services will only get you so far appeared first on Wedding Business Coaches.

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Build your wedding business as if you’re going to sell it (even if you have no intention to) https://weddingbusinesscoaches.co.uk/build-wedding-business-to-sell-it Thu, 11 Jun 2020 11:46:00 +0000 https://weddingbusinesscoaches.co.uk/?p=536 The post Build your wedding business as if you’re going to sell it (even if you have no intention to) appeared first on Wedding Business Coaches.

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Build your business as if you plan to sell it – even if you have no interest in doing so

How much is your business worth?

If someone asked you how much you’d sell your business for how much would you be asking for?

The bigger question here is what would you actually be selling this person.

Now your instant thought is probably something along the lines of “I have no interest in my wedding business,” and therefore you’re going to stop reading.

In this blog, I’ll be telling you exactly why you should be building your business as if you’re going to sell it even if you have absolutely no interest in doing so.

The ideal scenario

If I was looking to buy a wedding business then I would want it to do the following things.

  • Be profitable
  • Be respected
  • Be Self-sustaining

This would mean I could buy it, invest money into it, not have to do any work and get more money out at the end of it.

That would be my ideal scenario for a business I wanted to buy and I think for anyone reading this that is not only what they’d want to buy but it is how they’d like their business to be run.

Yes, I’m all too aware that the “not having to do any work” bit seems pretty far fetched and yes I agree that the self-sustaining part is definitely the hardest bit.

But as I said, you wouldn’t settle for it if you were buying a business so why should you settle for it if you are running the business?

Insanity

Even in 2020, there are so many businesses whose method of getting work once an enquiry comes involves someone manually typing an email, or copy and pasting from a template.
Then when a response comes in they have to manually type again.

And then if the potential client doesn’t reply then someone has to manually type and email to chase them up.

Or if you take down someone’s information at a wedding fair and then have to spend hours in admin time dealing with all this.

If you’re nodding along because you do either of these things then YOU’RE BLOODY CRAZY!

I mean this is literally insanity.

You are creating literally months and months worth of hours extra work for yourself across the life of your business.

You wouldn’t buy a business like this so why are you running a business like this?

Worthless

As I asked towards the start of the blog “What would you actually be selling?” – if you just have a company name and a way of providing the service you offer then you’re not actually selling much at all.

It would be like owning Apple but without having any distribution network in place at all.

A wedding business which doesn’t actually have a defined and proven way of turning enquiries into bookings isn’t worth much because without that key ingredient it’s barely even a business at all.

Systems

In order to make your business into an actual business that could, in theory, be sold you need to have solid systems in place for how the business is operated from either an automatic or semi-automatic.

Systems that you should consider having in place

  • Advertising/Marketing systems which generate predictable amounts of enquiries at predictable prices.
  • Automated Social Media and Marketing content which goes out without you having to lift a finger.
  • An indoctrination email series that creates a real connection between your business and the potential customer, it also introduces the client to the best parts of your business.
  • A follow-up email series which converts fast-moving clients into bookings.
  • A drip-feed email campaign which keeps you connected to people who make their decisions more slowly.
  • A way of weeding out time-wasters.
  • A way of converting wedding fair enquiries into bookings both on the day and in later follow-up.
  • Automated quote, contract and invoicing.
  • Automated/Semi-automated accounting.
  • Automated/Semi-automated follow-up which encourages customers to leave reviews and to recommend your business to others.

With all of the above in place, you would barely have to do any work outside of the actual Wedding side of things.

Can you imagine the first you hear about an enquiry coming in is when you receive a notification that the deposit has been paid into your bank account?

This would be a business which would be profitable, respectable and self-sustaining.

This would be a business that people would want to buy but it would also be a business that you would desperately not want to sell.

This is the sort of business you deserve to be running.

Getting there

If you have no systems set up at all and the whole thing seems really daunting then don’t worry, every business has been in that position.

It does take some work, it does take some time but the amount of work and time you invest will be given back to you thousands of times over in the life of your business.

If you’d like help with any of this or with any other part of your business then booking a call with Jack and I at Wedding Business Coaches is a great first step forward.

We offer a completely free 15-minute coaching call to chat over the ins and outs of your business and work out what we can do to help you in the long term.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post Build your wedding business as if you’re going to sell it (even if you have no intention to) appeared first on Wedding Business Coaches.

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5 ways to get a better Google Ranking for your Wedding Business https://weddingbusinesscoaches.co.uk/better-wedding-business-ranking-google Wed, 27 May 2020 10:58:38 +0000 https://weddingbusinesscoaches.co.uk/?p=3129 The post 5 ways to get a better Google Ranking for your Wedding Business appeared first on Wedding Business Coaches.

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5 ways to get a better Google Ranking for your Wedding Business

Ranking on Google, the eternal struggle that all businesses have whether they’re in the wedding industry or not.

Everyone wants to be number one but only one company can, everyone wants to be on the first page but only a handful can be among this elite.

Not many people know exactly how the google ranking system works but it isn’t the hardest thing to understand on a surface level when you think about what Google’s job is.

Google’s job is to take someone’s search term and match it to the very best information available.

That’s it.

So, how do you get your wedding business rank better on Google? Simple.

You create content that is the very best match to people’s search terms.

Getting a better Google ranking for your wedding business

“You can’t win the raffle unless you buy a ticket.” as someone once said.

Honestly, it’s one of my most hated expressions EVER.

Unfortunately, however, it works really well with what I’m about to say.

You can think of Google searches as being a little bit like a raffle and each of your web pages being tickets for this raffle. 

The more tickets you have the more likely you are going to be to win.

The difference between a raffle and a Google search is that the Google search is rigged to match the search to the best ticket.

The way to have the best tickets, and therefore, the best Google ranking for your website is to have more tickets and have all those tickets be really bloody good ones.

When a lot of people write blogs for their business they do so without much thought about what they’re going to write, the purpose of it and without truly knowing WHAT blogging is supposed to be doing for their wedding business.

They’ve been told by whoever that you must be blogging, it’ll help your business a lot and so they’ve just churned out content after content after content.

Whilst you might luck out and write a winner ultimately this approach tends to lead to diddlysquat, allow me to tell you some easy, actionable steps that you can take to improve your website’s chances.

5 Ways to improve the Google ranking of your wedding business

1) Ensure you’re targeting a particular search term.

When you’re creating a blog you should think of exactly which search term your content is trying to satisfy.

If you’re trying to satisfy a smorgasbord of different keywords then you’ll end up satisfying none of them.

If you’ve literally written a blog just for the sake of writing a blog then it will not be clear to Google what your content is about and who it should be showing it too.

Therefore your wedding business won’t rank on Google.

Step to take: Create all new content with a very clear idea of exactly which search term you are targeting.

2) Create content that is eminently readable and engaging.

Your Google ranking is affected by how good your content is.

Google wants to give their searcher the best “user experience” possible so that the next time they want to search for something their ONLY thought is to come back to Google.

There’s a whole bunch of metrics that determines how “good” content is but the length of time that people spend on a page is a very clear one. 

If people are coming onto the page finding the content disappointing or unreadable or unengaging then Google will “learn” that this content isn’t a good match for that search term and hence will punish the Google ranking.

Steps to take: Write fun, engaging, insightful content that is a joy to read.

3) Target less competitive search terms.

As I said towards the start only ONE result can be number one and only a handful can be on the first page of Google.

If you search for “wedding” on Google you get about 2.8 Billion hits.

“Wedding Flowers” gives you around 700 Million

“Wedding flowers for an august wedding” gives you just under 80 Million.

The more specific a search term is less results there are to compete against and the more likely you are to rank higher if you’ve targeted this term.

Far fewer people will be searching for these “longtail search terms” BUT equally that means that they are looking for much more specific information, give that to them!

Steps to take: Think of the exact content people actually want and will be searching for and target a keyword that doesn’t yield hundreds of millions of results.

4) Know who you’re writing for.

As we always say at Wedding Business Coaches it’s vital to know exactly who your ideal client is.

You should be laser-focused on who your business serves and be writing content for those people exactly.

Your writing style needs to be different for people who are deciding to have a quick village hall wedding compared to a lavish 6-figure castle wedding.

You also need to consider that people at different stages of their wedding planning are going to want different things.

Steps to take: Know exactly who your ideal client is!

5) Have a slick, smooth, fast, good looking website with a great call to action.

This once again comes back to Google wanting their searchers to have a good user experience, if your website takes an age to load people are going to click off.

If, visually, your website isn’t pleasant to be on, people are going to click off.

Perhaps the layout or the font or the colours are off-putting.

Being on a website should be a pleasant experience for the searcher, it should move them from point A to point B as smooth as butter.

Not only through the content itself but at the end you should be sending them to a relevant next step.

This step might be reading another blog, downloading a freebie or making an enquiry.

Steps to take: Ensure your website does exactly this.

Want your wedding business to have a better Google ranking?

Yes? Of course you do.

What I’ve written about here is more or less the tip of the iceberg, there’s much more to learn about the above sections plus there’s many more sections to learn about.

That’s why I created “How to be found in the Google Jungle” which is your perfect content idea creation tool.

In it I go into far more depth on all of the topics touched on above, it is the exact formula that I used to rank my website at Number 1 on Google for “Wedding drinks reception” amongst other terms for as far away as Australia.

My blogs get me hundreds of visitors to my website each and every month and ultimately lead me to more bookings.

If you want your wedding business to rank better on google then I honestly don’t think there is a product on the market better suited and priced at just £25.

Click here to find out more or buy: “How to be found in the Google Jungle

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post 5 ways to get a better Google Ranking for your Wedding Business appeared first on Wedding Business Coaches.

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Why setting goals will make or break your wedding business https://weddingbusinesscoaches.co.uk/wedding-business-setting-goals-make-break Thu, 14 May 2020 11:28:00 +0000 https://weddingbusinesscoaches.co.uk/?p=529 The post Why setting goals will make or break your wedding business appeared first on Wedding Business Coaches.

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Why setting goals will make or break your wedding business

If you’ve spent any time whatsoever in the field of therapy, counselling or business then you’ll have heard the word “goals” thrown around way too much already. As much as you might not like the idea of them having wedding business goals is absolutely paramount to your success. In fact, if I was to be a real idiot I’d say that you wouldn’t know if you’d succeeded or not without having a goal in the first place. In this blog I’ll be telling you about why goals are so important, the different types of goals that you should have set in your wedding business and finally how to actually go about setting your goals. Let’s dive in.

Importance

I fully understand the disdain that some people have towards setting goals, I really do. To me “setting goals” is a phrase which ties in with sickening phrases such as: – Touch base – Keep me in the loop – Bandwidth (in reference to space in your brain) – Game-changer – Put a pin in it I’m gonna stop there before I feel sick. The problem is unlike some other phrases which are just crappy words setting goals is an incredibly useful and vital business practice.

Why goals are so important

1. Focus

If you know what you’re working towards it becomes so much easier to work on it. Setting a goal creates a real ability to be able to focus on what needs to be done.

By clearly defining a goal of, for example, gaining 1,000 new Instagram followers you devote a suitable amount of time into making sure that happens.

2. A marker

By having clear goals set out you can very easily understand how well your business is performing.
If you’ve got a goal of having 50 weddings during 2020 you can look at your diary and see how close you are to achieving that and then alter things if necessary.

3. Success

By setting goals you’ll then know whether you’ve achieved them or not.

Achieving goals is a definite reason for celebration.
It’s really important to congratulate yourself and your business when you do have “wins”.

Success breeds success – more on that later!

4. Motivation

If you’re running a business by yourself there will be times (and I’m sure you’ve had them already) where you simply can’t be bothered or want to finish early etc.

Let’s say you had to walk through a tunnel and you had no idea how long it was.
Would you prefer it if there were markers telling you how far through you were through it or to be completely blind about the whole thing?

The fact that you can compare your progress to a final outcome can provide motivation to just get it done, the same can’t be said if there isn’t a predetermined finish line.

Types of goals

This isn’t mentioned nearly as often as it should be.

People just tend to get told to set goals for your business but there are a whole bunch of different types that I feel you should at least have an overview of.

I’ll be listing different types of goals and you’ll find that there is a crossover between them and by that I mean a goal won’t be limited to just one of the below categories.

Long-Term Goals

You might think of this as your business’ objective or reason for being.

This could be anything from an amount of money that you want to be turning over to being award-winning or THE business that people think of in your area for whatever it is you do.

Yearly Goals

A pretty simple concept to grasp this one.
These are the goals you set for the year.

Seasonal Goals

The wedding industry is typically very seasonal so you may set a goal for a percentage of your earnings to be earned from winter weddings or perhaps you want to hit a certain number of weddings during the summer season.

Monthly Goals

A small amount of explanation for this, this could just be the goals you have for the start of each month that you want to be achieved by the end of that month.

However, this could be goals that you set at the start of the year whereby you say you want “12 weddings booked for June, 14 for July and 16 for August.” for example.

Weekly Goals

I use weekly goals to make sure that my focus is set solid for the upcoming week. I’ll decide at the start of the week what I’d like to accomplish.

Daily Goals

I think these are arguably the most important of the lot in terms of actually getting stuff done.
By waking up to a list of things to do or by making that list as soon as you wake up you know exactly what you expect of yourself.
This works incredibly effectively for me, if you don’t do this already then I suggest you try it.

Outcome Goals

This is your classic form of a goal, what you want to achieve as has already been mentioned above, this might be just having your business pay the bills, or it may a number of weddings or anything that you want to achieve within your business.

Financial Goals

Normally this is an amount that you’re trying to earn each year, at Wedding Business Coaches we advise that you set yourself both a soft and a hard target for financial goals.

The soft target is the amount you have to hit to have your bills paid and things you want to do paid for.

Your hard target is the one that seems utterly unachievable, it feels like dream money. Money that if you hit you’d be able to take yourself on that once in a lifetime trip or buy yourself the ideal car etc.
Oh and with the caveat that if you DID hit that target then you actually would do those things.

With the work that you’re doing you always aim for the hard target know that the soft target is there as a backup.

Texan multi-millionaire and sales trainer (also Scientologist 😐 ) Grant Cardone says that you should aim for 10X what you actually want to earn, I’m not sure I agree but there’s something to think about.

Ego Goals

This may or may not be something that you’ve come across before – I’m not sure where I got it from so there’s a chance I might have coined the expression, probably not.

Running a wedding business is pretty hard work and that’s why I think ego goals are important.

An ego goal is something which is going to inflate your sense of self and really give you cause to celebrate.

This could be anything from becoming a recommended supplier at a venue you love to being featured in Brides Magazine, or working with a particular supplier you respect or it might be being able to charge a 4-figure fee for a wedding.

We are individuals with our own turn-ons, faults and foibles.

Your ego goals are personal to you and no-one could ever say that they are wrong because they only have to be right for you.

Process Goals

Something new again, potentially.

This is much less focussed on the destination of results as most goals are but this is about how you get there – things which need to be done in order to achieve the results that you desire.

If you’re someone who always lets rude people get on top of them then a goal might be to worry less about what customers say.

Or perhaps if you’re not recommended by any venues a goal could be “phone 20 venues this week to talk about becoming a recommended supplier.”

Perhaps you’re not great at closing sales, a goal could be “book a free coaching call with Wedding Business Coaches to find out where I’m going wrong.”

There have to be processes towards achieving results or the results just tend to be more of a pipe dream.

How to set your wedding business goals

It’s pretty simple in theory to set goals but a little more thought needs to go into them.

Put simply you will be combining the Time-based type of goals with the Financial/Ego/Outcome/Process Goals to create an overall goal.

That isn’t really enough though.

You may or may not have heard of SMART goals, any goal you set should be SMART.

 Specific

Measurable

Attainable 

Relevant

Timebound

 Specific – You need to actually hone in on exactly what the goal is that you want to achieve.
A bad example would be to say “I want to have a successful business” because that could mean different things to different people.
Whereas saying I want my business to earn me £30,000 after tax this year is very specific. 

Measurable – You need to know when you’ve actually achieved your goal so it needs to have some element of it that means you know when you’ve done this.
A bad example would be “I want to get better at selling.” if that was your goal you’d pretty much have to go on gut instinct to know whether you’d hit it or not.

A better goal would be “I want to increase my conversion rate of enquiries to bookings to 40%”

Attainable – It’s pretty vital that the goal you’re setting is actually something it is possible to hit.
Poorly constructed goals that you can’t hit do not do you any favours whatsoever and if anything will make you feel worse about the running of your business.

If your goal for your first year in business was 100 weddings then that’s probably going to be unattainable due to the nature of business as well as people booking wedding services a long way in advance.

100 weddings is a very attainable goal, just not in your first year of business.

Relevant – You should have a long-term goal for your business and what you want to achieve in it, any goals you set should be helping your business move closer to this goal by being completed.

If you’re a wedding DJ and your long-term business goal is to perform at 100 weddings a year and you set yourself a goal to have 1,000 connections on LinkedIn then I’d probably question whether that was relevant or not.

LinkedIn is great for building business connections and getting corporate work but is it really the best place for finding wedding opportunities.

Maybe if you changed the goal to be “I want 1,000 LinkedIn connections who are all based in the wedding industry within 50 miles of me” then it would be a relevant goal.”
Notice the difference.

Timebound/Time-based

Any goal you set should be limited by a time-frame or it could go on forever which reduces the motivation for doing so drastically.
“I want 1000 Instagram followers” isn’t time-bound.

“I want 1000 engaged people following me on Instagram by the end of March” is both time-bound and relevant.

That is actually a very good example of an overall SMART goal.

“I want 1000 people getting married following me on Instagram by the end of March”.

Specific says exactly what the goal is.

Measurable as you’ll know exactly when this is completed.

Attainable, yes is 1,000 is a large number but it isn’t beyond the realms of possibility.

Relevant, it both references the fact that it is engaged followers not just random people and is something which would be a helpful step towards being a successful wedding business.

Timebound, it says the goal is to be achieved by the end of March.

Setting and Achieving Goals

If you haven’t been able to set yourself goals get or whether you want help achieving the goals that you have set then a call with us here at Wedding Business Coaches is a great first step. 

Click below to book a free 15 minute consultation call with Jack and I at a time to suit you.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post Why setting goals will make or break your wedding business appeared first on Wedding Business Coaches.

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Is work-life balance achievable in a Wedding Business https://weddingbusinesscoaches.co.uk/wedding-business-work-life-balance Thu, 30 Apr 2020 11:13:00 +0000 https://weddingbusinesscoaches.co.uk/?p=523 The post Is work-life balance achievable in a Wedding Business appeared first on Wedding Business Coaches.

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The Wedding Business Work-Life Balance Enigma

“If only there were more hours in the day”.

How often have you said that, thought that or screamed it?

Time is our only non-renewable asset, once you’ve used time there is no getting it back and also not knowing how much time we have left.

Christ, that went a bit morbid for a wedding business blog.

But the truth as you already know is that you only have a certain amount of hours in each day.

There’s always more work to do

If you’ve been running your business any length of time at all then you’ll already know this.
No matter how much work you do on any given day there is always more work to do.

You can sometimes try and start on the following days work to get ahead or maybe go back to yesterday’s work that didn’t quite get finished.

As a business owner, particularly a solo entrepreneur, you’ll always want to do as much as possible because the more you do that better the chance of your business succeeding, right?

Well maybe.

It’s of vital importance that you’re working on the right things.
Working on the right things will give you a better chance of success – you need to be working smarter, not harder.

What’s the point though?

Did you start up your wedding business because you wanted to work really hard?
I’m guessing probably not.
You probably did it because you wanted to get paid for doing something that you love doing.

You also probably had aspirations of the joy of being your own boss and taking the time out to do the things that you enjoy doing with your life, whether that be time with a partner, time with your family, doing leisure activities or just having a lay in when you want one.

If you’re working every waking minute of the day on your wedding business then you are doing something fundamentally wrong.
Unless your only goal in life is to have a successful wedding business and nothing else.

So, what’s the point in working so hard if it is at the cost of not being able to do the things that you want to do in your life?

Wouldn’t you rather be happy?

Priorities and Schedules and Work Life Balance

I wish I could provide a more interesting and fun approach to this work-life balance issue but it really comes down to what is important to you and ensuring that that is done.

Note – This is just one way of doing things, there are countless others.

You have to decide on your priorities and then schedule your life around them.

Get yourself a planner which allows you to schedule things down to the hour.

If you have a family like I do then spending time with your children probably comes first and foremost to you.

If they have clubs, commitments which involve you and doing things like school pick-ups then put these in your weekly diary first of all.

Now put in any personal commitments that you have, such as playing netball on a Tuesday night or tuning into the Wedding Business Coaches Podcast live at 6pm on Thursdays, hint hint.

Next schedule in times when you will be categorically devoted to your children or partner or whoever is important to you.
These times are vital.
This is time for them where your phone is off or in the other room and you give them 100% of you.
This can be just 30 minutes a day or an hour here and there but you will thank yourself for this.

You also need some “you” time, this is whatever does it for you whether it’s an evening out with friends, a hot bath by yourself or just 15 minutes to meditate every day.
This time off is vital for your business too.
The better you feel the better you can work.

Now schedule in your sleep, 6-8 hours is great, the closer to 8 the better!

If you like, you can even schedule in your mealtimes.

What you have left now is all the hours that you can, if you like, work on your business.

Notice how by scheduling in this way you’ve ensured that everything that you NEED to do and everything you WANT to do is completely covered and yet you still have hours and hours left each day.

Work Life Balance Key: Your working hours

How you divide up your working hours is up to you.
If you have a very set plan for what needs to be happening week by week as I know many florists do then you’re pretty much determined by that schedule.

If however you have a certain amount of work that needs to get done in a week and it doesn’t matter when it happens then the hours are your oyster.

I’m quite a fan of getting the jobs that I enjoy less out of the way leaving me the jobs I do like as something I look forward to.

When put off a bad job then that means you’ve got to do it at the end of the week when you’re potentially tired and can’t be bothered which is not going to bode well for your motivation levels.

If, like us, you have a 6-month marketing plan in place then you’ll have a very clear idea of exactly what needs to be happening when and you can plan out your week accordingly.

Your work life balance then starts to feel a little clearer.

But why schedule?

People are sticklers for saying there simply isn’t enough time to do things but modern life has led us to be the worst time-wasters imaginable.
How many hours a week do you spend scrolling through Facebook/Instagram mindlessly just looking for something interesting?
How much time is wasted reading articles/news about other people’s lives?
How many hours of Netflix have you consumed this year?

The most successful people alive and who have ever lived had exactly 24 hours in their days too and they managed to accomplish incredible feats.

Having enough time to do the things you need to do can often be about sacrifice.
Yes, you can get a blog written every week but it means only watching one episode of the latest binge-worthy series on Amazon Prime, not two.
You can absolutely create content for Instagram in one morning but it means starting as soon as you wake up rather than laying in bed mindlessly scrolling for an hour.

Schedule out your week and including all of the commitments and all of the things you want to do as well means you’ll have a crystal clear picture of all the time you have.

Implementing that plan, sticking to it and then using the time as efficiently as possible means that you’ll never catch yourself saying “if only there was more time” again.

Time for a change in your Work-Life Balance?

If you’d love to move your wedding business forwards or have a particular issue which you can’t get passed then maybe it’s time you had a chat with Jack and I here at Wedding Business Coaches.

Click below to book a free 15-minute consultation call with us at a time to suit you.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post Is work-life balance achievable in a Wedding Business appeared first on Wedding Business Coaches.

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How Jack and I did 6 months work in just 3 weeks https://weddingbusinesscoaches.co.uk/wedding-business-6-months-work-in-just-3-weeks Thu, 16 Apr 2020 10:43:00 +0000 https://weddingbusinesscoaches.co.uk/?p=516 The post How Jack and I did 6 months work in just 3 weeks appeared first on Wedding Business Coaches.

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How Jack and I completed 6 months of Wedding Business Coaches work in just 3 weeks – We had a marketing plan.

Well actually it was mostly me, Jack didn’t do much at all.

I jest.

I have to start by admitting that clearly not all 6 months of work was done in 3 weeks but nor could it be done but we did manage to get absolutely everything we could get done in that time frame.

But how.

It started with a meeting.

Jack and I sat down and discussed exactly what we both wanted to achieve within the business within a one-year time frame.

We set ourselves goals.

We had previously fallen into the trap of giving our target market what we thought they wanted and we were determined not to do that again.

So we did something crazy.

We asked you.

We sent out a survey to our email list, to our Facebook group and page and waited for the results to come in.

Thank you if you responded your answers were immeasurably helpful.

We were delighted with the results, not only was it absolutely apparent that people were looking for help with their wedding businesses and not only that, due to how we’d set the questions out we also knew exactly what services to offer.

Funnelling

Now we had proof that people wanted our help and also which services they wanted too.

We now had to work out how to ensure that everything we did was pushing people towards this idea.

Previously we’d had courses, PDFs, coaching calls, audits and other bits and pieces as well.
Our message wasn’t clear, our message was too long.

Now we knew that coaching (either 2-on-1, 1-on-1 or group coaching) was what people wanted we could ensure that everything we did push people towards having a 15-minute free coaching call with us.

This call would allow us to identify a client’s biggest needs, it would let the client understand how we work and whether they would like to work with us.

Once you know the destination that everyone has to be heading towards you can start working out how to get people there.

Marketing plan

So how did we do 6 months work in just 3 weeks? We sat down on Skype for a few hours and thrashed out a marketing plan.

Everything from website structure, social media content, email series, indoctrinating new people, blog writing, podcast content was covered.

These duties were then assigned based upon our strengths, (for example, I’m better at blog writing whereas stats have shown that Jack’s emails get better results), we then knew exactly what had to be done by each of us and so we just got on with it.

Within 3 weeks we have sorted all of our generic social media posts (there will still be ad hoc content from both of us), blogs have been written and scheduled to come out for 6 months, emails have been scheduled for the next 6 months as well as a huge amount of other bits and pieces which make it all come together nicely.

It’s been a bit of a slog but having a clear and concise plan of what needs doing and who is doing it has made it so much easier plus it means you can always see the light at the end of the tunnel.

Having a plan

Imagine the difference it would make to your business if you had the next 6 months of marketing in the bag already and didn’t need to do anything at all.

How much more time would you have? How much would your stress be reduced? How much less time would you waste wondering what to put on Facebook this week?

If you’d like to claim back time, money and effort so that it can be used more effectively then get in touch with us at Wedding Business Coaches to book in your own free 15-minute call with Jack and I.

All you have to do is click the button below and arrange a suitable time for yourself, we look forward to speaking with you.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

The 6 Step system for staying ahead of the competition (FREE)

Do your competitors concern you?
Worried they’re ahead of the game, scared they’re ahead of you?
Fill in your details below to receive your FREE download on how to stay ahead of the competition.

The post How Jack and I did 6 months work in just 3 weeks appeared first on Wedding Business Coaches.

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