Why goals are so important
If you know what you’re working towards it becomes so much easier to work on it. Setting a goal creates a real ability to be able to focus on what needs to be done.
By clearly defining a goal of, for example, gaining 1,000 new Instagram followers you devote a suitable amount of time into making sure that happens.
2. A marker
By having clear goals set out you can very easily understand how well your business is performing.
If you’ve got a goal of having 50 weddings during 2020 you can look at your diary and see how close you are to achieving that and then alter things if necessary.
By setting goals you’ll then know whether you’ve achieved them or not.
Achieving goals is a definite reason for celebration.
It’s really important to congratulate yourself and your business when you do have “wins”.
Success breeds success – more on that later!
If you’re running a business by yourself there will be times (and I’m sure you’ve had them already) where you simply can’t be bothered or want to finish early etc.
Let’s say you had to walk through a tunnel and you had no idea how long it was.
Would you prefer it if there were markers telling you how far through you were through it or to be completely blind about the whole thing?
The fact that you can compare your progress to a final outcome can provide motivation to just get it done, the same can’t be said if there isn’t a predetermined finish line.
Types of goals
This isn’t mentioned nearly as often as it should be.
People just tend to get told to set goals for your business but there are a whole bunch of different types that I feel you should at least have an overview of.
I’ll be listing different types of goals and you’ll find that there is a crossover between them and by that I mean a goal won’t be limited to just one of the below categories.
You might think of this as your business’ objective or reason for being.
This could be anything from an amount of money that you want to be turning over to being award-winning or THE business that people think of in your area for whatever it is you do.
A pretty simple concept to grasp this one.
These are the goals you set for the year.
The wedding industry is typically very seasonal so you may set a goal for a percentage of your earnings to be earned from winter weddings or perhaps you want to hit a certain number of weddings during the summer season.
A small amount of explanation for this, this could just be the goals you have for the start of each month that you want to be achieved by the end of that month.
However, this could be goals that you set at the start of the year whereby you say you want “12 weddings booked for June, 14 for July and 16 for August.” for example.
I use weekly goals to make sure that my focus is set solid for the upcoming week. I’ll decide at the start of the week what I’d like to accomplish.
I think these are arguably the most important of the lot in terms of actually getting stuff done.
By waking up to a list of things to do or by making that list as soon as you wake up you know exactly what you expect of yourself.
This works incredibly effectively for me, if you don’t do this already then I suggest you try it.
This is your classic form of a goal, what you want to achieve as has already been mentioned above, this might be just having your business pay the bills, or it may a number of weddings or anything that you want to achieve within your business.
Normally this is an amount that you’re trying to earn each year, at Wedding Business Coaches we advise that you set yourself both a soft and a hard target for financial goals.
The soft target is the amount you have to hit to have your bills paid and things you want to do paid for.
Your hard target is the one that seems utterly unachievable, it feels like dream money. Money that if you hit you’d be able to take yourself on that once in a lifetime trip or buy yourself the ideal car etc.
Oh and with the caveat that if you DID hit that target then you actually would do those things.
With the work that you’re doing you always aim for the hard target know that the soft target is there as a backup.
Texan multi-millionaire and sales trainer (also Scientologist 😐 ) Grant Cardone says that you should aim for 10X what you actually want to earn, I’m not sure I agree but there’s something to think about.
This may or may not be something that you’ve come across before – I’m not sure where I got it from so there’s a chance I might have coined the expression, probably not.
Running a wedding business is pretty hard work and that’s why I think ego goals are important.
An ego goal is something which is going to inflate your sense of self and really give you cause to celebrate.
This could be anything from becoming a recommended supplier at a venue you love to being featured in Brides Magazine, or working with a particular supplier you respect or it might be being able to charge a 4-figure fee for a wedding.
We are individuals with our own turn-ons, faults and foibles.
Your ego goals are personal to you and no-one could ever say that they are wrong because they only have to be right for you.
Something new again, potentially.
This is much less focussed on the destination of results as most goals are but this is about how you get there – things which need to be done in order to achieve the results that you desire.
If you’re someone who always lets rude people get on top of them then a goal might be to worry less about what customers say.
Or perhaps if you’re not recommended by any venues a goal could be “phone 20 venues this week to talk about becoming a recommended supplier.”
Perhaps you’re not great at closing sales, a goal could be “book a free coaching call with Wedding Business Coaches to find out where I’m going wrong.”
There have to be processes towards achieving results or the results just tend to be more of a pipe dream.