How Jack and I completed 6 months of Wedding Business Coaches work in just 3 weeks – We had a marketing plan.

Well actually it was mostly me, Jack didn’t do much at all.

I jest.

I have to start by admitting that clearly not all 6 months of work was done in 3 weeks but nor could it be done but we did manage to get absolutely everything we could get done in that time frame.

But how.

It started with a meeting.

Jack and I sat down and discussed exactly what we both wanted to achieve within the business within a one-year time frame.

We set ourselves goals.

We had previously fallen into the trap of giving our target market what we thought they wanted and we were determined not to do that again.

So we did something crazy.

We asked you.

We sent out a survey to our email list, to our Facebook group and page and waited for the results to come in.

Thank you if you responded your answers were immeasurably helpful.

We were delighted with the results, not only was it absolutely apparent that people were looking for help with their wedding businesses and not only that, due to how we’d set the questions out we also knew exactly what services to offer.

Funnelling

Now we had proof that people wanted our help and also which services they wanted too.

We now had to work out how to ensure that everything we did was pushing people towards this idea.

Previously we’d had courses, PDFs, coaching calls, audits and other bits and pieces as well.
Our message wasn’t clear, our message was too long.

Now we knew that coaching (either 2-on-1, 1-on-1 or group coaching) was what people wanted we could ensure that everything we did push people towards having a 15-minute free coaching call with us.

This call would allow us to identify a client’s biggest needs, it would let the client understand how we work and whether they would like to work with us.

Once you know the destination that everyone has to be heading towards you can start working out how to get people there.

Marketing plan

So how did we do 6 months work in just 3 weeks? We sat down on Skype for a few hours and thrashed out a marketing plan.

Everything from website structure, social media content, email series, indoctrinating new people, blog writing, podcast content was covered.

These duties were then assigned based upon our strengths, (for example, I’m better at blog writing whereas stats have shown that Jack’s emails get better results), we then knew exactly what had to be done by each of us and so we just got on with it.

Within 3 weeks we have sorted all of our generic social media posts (there will still be ad hoc content from both of us), blogs have been written and scheduled to come out for 6 months, emails have been scheduled for the next 6 months as well as a huge amount of other bits and pieces which make it all come together nicely.

It’s been a bit of a slog but having a clear and concise plan of what needs doing and who is doing it has made it so much easier plus it means you can always see the light at the end of the tunnel.

Having a plan

Imagine the difference it would make to your business if you had the next 6 months of marketing in the bag already and didn’t need to do anything at all.

How much more time would you have? How much would your stress be reduced? How much less time would you waste wondering what to put on Facebook this week?

If you’d like to claim back time, money and effort so that it can be used more effectively then get in touch with us at Wedding Business Coaches to book in your own free 15-minute call with Jack and I.

All you have to do is click the button below and arrange a suitable time for yourself, we look forward to speaking with you.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

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