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You shouldn't let your potential customer's actions bother you - Wedding Business Coaches

Why you really shouldn’t let your potential customer’s actions bother you

As if it wasn’t incredibly obvious one of the biggest parts of our job here at Wedding Business Coaches is listening to and then solving people’s business problems.

One of the biggest complaints we see and hear about is the actions or sometimes inactions of potential customers.

The things business’ complain about a lot:

  • People unsubscribing from their mailing list.
  • Potential customers not responding.
  • Prospects unfollowing them on social media.
  • The amount of time it takes people to respond.
  • People complaining about the price.

All of these above things are an absolute non-issue and not something that you should be concerning yourself with in any way, shape or form (except in one instance which we’ll cover right away).

The one instance when you need to be concerned

If :

  • People are unsubscribing in huge numbers
  • No-one is responding to you
  • Your follow numbers are falling off in scores
  • It takes forever for everyone to respond
  • Everyone is complaining about your prices

Then this suggests you’re doing things fundamentally wrong within your business and you need to take a step back and look at what you’re doing.

I feel this is unlikely to be happening to anyone reading this but I mention it for completeness.

The first reason you shouldn’t care

For anyone who has followed anything that I’ve done within my own business at all, you’ll know that I wrote a book called “Blissful Wedding Planning” which is all about how to remain stress-free throughout the wedding planning process.

At the core of this book is the fundamentals of Stoic philosophy, now I don’t want to go particularly deep on all of this but one of the key values is very pertinent here indeed.


One of the core concepts of Stoic philosophy is with regards to control.

Things/situations are either in our control or they are out of our control, there are a few times when we have some control but this “some control” is then split down into the part which we do control and the part which we don’t control still.

What do we control?
We control our own thoughts and our own actions.

That’s it, nothing more, nothing less.

Once you’ve sent out your proposal/quote to the client the ball is in their court, if they decide not to return then there’s nothing you can do about it.

You can send follow-up emails but there’s still no guarantee of anything coming back.

It is not in your control whatsoever.

By why think of things in this way?

To reduce our stress and anxiety.

Whilst it is easier said than done once we realise that a situation is one which we have no control over we must instantly cease to allow it to have any hold over us and our mood.

We have to simply let it go.

You have no more control over someone responding to an email than you have control of the state of whale-hunting in Japan and yet you’ll be worrying about one a lot more than the other.

It takes some practice, for sure, but with repetition, if you can simply remind yourself that there’s absolutely nothing you can do about a situation as soon as it enters your brain then you will be doing yourself a huge favour.
Doing anything else is a disservice.

So the next time someone unsubscribes from a mailing list or unfollows you on Instagram or it takes them a month to respond to an email gently remind yourself that you were never in any control of it anyway.

The second reason that you shouldn’t care

I can’t personally decide whether this reason is more or less important than the first one, perhaps they’re equal, maybe it is up to you to decide.

This second one can be boiled down to the 4 simple words: “They’re not my customer”.

Hopefully, you’ll have a good sense in your wedding business which portion of the wedding market you serve and who your ideal clients are.

I’d strongly advise doing that instantly if you haven’t done so already.
Knowing your ideal client forms the basis of so much of what follows within your business (but we won’t dive into that right now, that’s a story for another day).

If you feel as if the content you’re putting out in your emails and your socials is the correct thing for your market then you’re doing just fine.

If you’re happy with the products/service/packages you offer and their associate prices then you’re doing just fine as well.

This is the important thing.

Feeling as if you know your market/demographic and then serving them, giving them content to engage with/get informed by and providing them with the right services/products.

This puts you in a massive position of strength.

If someone unsubscribes from your mailing list then they can’t have been the right client for you.

The same as if someone unfollows you on Instagram/Facebook.

If the price isn’t right, then it’s them that’s not right for you.

If they don’t respond in a timely manner or perhaps at all then the fault lies with them and the fact is you simply don’t want to work with those type of people anyway.

Jack is very fond of saying that you should be trying to be put off as many people as possible from booking you by making yourself as attractive as you can to the right people.

I’m inclined to agree I coined the phrase “the more people you try to appease the less you will please”.

Know your market and serve them.

No-one else matters to you and your business.

Knowing your market

If you’re not sure who you should be serving or perhaps how you should be serving them then perhaps it’s time that you booked in a free 15-minute coaching call with Jack and myself.

We can talk over the biggest issue you are facing in your business and provide solutions for that.

Simply click the button below and book in at a time to suit you.

Our Podcast

Every Thursday live on our Facebook group you can join us at 6pm to listen to The Wedding Business Coaches Podcast.

Jack and Chris will be live talking all things Wedding Business, answering your questions and having some fun along the way.

Each LIVE episode is then available to listen on all of your favourite podcast streaming platforms.

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