The second reason that you shouldn’t care
I can’t personally decide whether this reason is more or less important than the first one, perhaps they’re equal, maybe it is up to you to decide.
This second one can be boiled down to the 4 simple words: “They’re not my customer”.
Hopefully, you’ll have a good sense in your wedding business which portion of the wedding market you serve and who your ideal clients are.
I’d strongly advise doing that instantly if you haven’t done so already.
Knowing your ideal client forms the basis of so much of what follows within your business (but we won’t dive into that right now, that’s a story for another day).
If you feel as if the content you’re putting out in your emails and your socials is the correct thing for your market then you’re doing just fine.
If you’re happy with the products/service/packages you offer and their associate prices then you’re doing just fine as well.
This is the important thing.
Feeling as if you know your market/demographic and then serving them, giving them content to engage with/get informed by and providing them with the right services/products.
This puts you in a massive position of strength.
If someone unsubscribes from your mailing list then they can’t have been the right client for you.
The same as if someone unfollows you on Instagram/Facebook.
If the price isn’t right, then it’s them that’s not right for you.
If they don’t respond in a timely manner or perhaps at all then the fault lies with them and the fact is you simply don’t want to work with those type of people anyway.
Jack is very fond of saying that you should be trying to be put off as many people as possible from booking you by making yourself as attractive as you can to the right people.
I’m inclined to agree I coined the phrase “the more people you try to appease the less you will please”.
Know your market and serve them.
No-one else matters to you and your business.
Knowing your market
If you’re not sure who you should be serving or perhaps how you should be serving them then perhaps it’s time that you booked in a free 15-minute coaching call with Jack and myself.
We can talk over the biggest issue you are facing in your business and provide solutions for that.
Simply click the button below and book in at a time to suit you.