Content is king
The wedding businesses who are going to come out of this sorry mess shining, prepared for the future and raring to go and are going to be the ones who have used this enforced down time most effectively.
My prediction is that there will be a direct correlation between “continued business success” and “the amount of quality content that you put out”.
Let’s be clear, you should be putting out quality content as much as you possibly can regardless of a global pandemic, the fact that you’ve got more time than ever on your hands is an absolute gift that this awful situation has provided you with.
Doubling down and New ventures
I know for a fact that the blogs wedding I wrote for my magic wedding business were easily my best source of marketing, they provided thousands and thousands of visitors to my website every year.
I have the statistics that prove that blogs are a very valuable use of my time so I’d be trying to churn out as many of these as possible during the periods of quasi-lockdown.
Have a look at your own statistics on Facebook, Instagram, Google Analytics and find out what generates the most interaction and engagement with your business.
Whatever that source is, do more of it!
Do not let your heart lead you in this, it’s a time for logic not emotion, go with your brain with cold hard stats to back it up.
Both Facebook and Instagram have an “insights” tab full of useful information about which posts create the most interaction/profile visits/comments/likes/reactions etc.
Google Analytics will tell you more information than you’d ever need about pages on your website as well as the sources of that traffic too.
If this doesn’t make it obvious what you’re best content is then I don’t know what will!
There is another option though.
If you don’t want to put out more of the same content or you want something new then there’s scarcely been a better time to do just that.
The biggest problem with starting up something in a new medium (for example a new Youtube channel) is getting enough content on there, with all the time that you have now you can be spending your normal 7 hour working day creating new content to fill this new platform up.
The more content you have the easier it is to find things.
Here at wedding business coaches we have seen an incredibly sharp rise in the amount of podcast listeners we’re getting so we are making huge efforts to get as much content as we can out on there.
Here’s a few ideas of things you could be doing:
– Starting a blog
– Starting a podcast
– Launching a Youtube channel
– Creating behind the scenes videos of your business
– Making DIY video for your sector if the industry
– Giving out regular free wedding advice and tips
– Writing a book on your experience in the wedding industry
– Asking your followers what they want to see
– Starting a Tiktok account
– Getting on Snapchat and gaining a following there.
– Starting doing regular live videos on Facebook/Instagram
Don’t tell me you’re bored, don’t tell me you haven’t got time to do stuff, tell me what you’re doing to get yourself through this mess.
If you’re really not having a good time and aren’t coping well with everything then Wedding Business Coaches are here to help you.
Simply click below to book in a FREE 15-minute coaching call.