Why do you need a business plan for your wedding business?
It starts with one little spark of inspiration. Often followed but a rush of excitement.
A scurry of thoughts scampering through your brain and before you know it you’ve set up a Facebook Business page. In those 6 and a half minutes you’ve transformed from “Jane” to “Jane the wedding supplier”.
Is it really that simple though?
Can a great idea, the passion for doing something you love for a living and a bunch of enthusiasm enough to make it as a wedding supplier?
Unfortunately, the answer is no but I’m here to tell you that it couldn’t be a better place to start from.
Before I tell you why a business plan for your wedding business important I’m going to be an absolute buzzkill.
Let explain why your excitement for doing it all isn’t going to be enough because it isn’t.
Captain Buzzkill and the death of excitement
I’m a strange breed of person that is very much a heart on my sleeve kinda guy but also I’m incredibly logical as well.
Having a mathematics degree and a hypnotherapy diploma is pretty odd combination of qualifications, right?
I’m very aware that the logical side of me is the bit that has to make the business decisions because the emotional side might possibly make the right decisions but it would do so for the wrong reasons.
Getting the right outcome for the wrong reasons often means that you trust in your emotional side more.
And this can be potentially disastrous.
The Beauty of Logic
Logic whilst it can be thought of as cold or maybe even boring is your best friend when it comes to making decisions for your business.
I’m sure you’ve experienced something where some statistics/numbers are telling someone (maybe even yourself) that option A is completely the wrong thing to do as they show it won’t work.
The person’s “gut instinct” or “feeling” says that option A will be a great success and they “just know it”.
It turns out Option A was the wrong one and therefore fails completely.
This is a prime example of emotion getting in the way of logic.
As I was saying above, let’s say through some fluke that Option A did work well.
Then the person in question could possibly (start to) believe that their gut instinct should be trusted.
In the long game of running a business, logic beats emotion hands down when it comes to decision making.
I want to be absolutely clear that your passion, excitement and love for what you want to achieve is unbelievably important for your success in business.
This will be the thing that keeps you motivated on the days when you just feel like giving up.
However, your ‘logical hat’ has to come on when your business decisions themselves need to be made.